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Launched in August 2015, Ohlala is a web-based app that facilitates what it calls "instant paid dating." Male users post offers for dates, consisting of a time, a duration, and how much money they’re willing to pay — a typical offer is from 1–4 hours at an average price of 0.While the request is up, women can decide whether or not they’d like that person to be able to contact them.Glued to her Twitter feed as we sit on the deck, Poppenreiter dismisses the credit card part, at least, as "ridiculous." But, she says, "It’s true, to some extent.We did invite people [to the NOAH party], but it was more my friends." Her all-female guerrilla marketing team were dressed up, sure; it was a party, after all.The presence of escorts at the evening events have long been a wink-wink assumption.By symbolically associating themselves with these women, Ohlala’s party crashers made the company a scapegoat for these rumors. Poppenreiter had already released a statement earlier in the day in response to the outcry, apologizing for letting things "get out of hand." But part of me can’t help but wonder if this was exactly what she had planned.
The mention of the hotel gave Tara pause, and she asked him what exactly he had in mind. "I was like, ‘Listen, I don’t know who you’ve met [on this app], but I’m not going to fuck you, I’m sorry,’" she says. The Ohlala headquarters are located on a sleepy block in the Prenzlauer Berg neighborhood of Berlin, in an old prewar building one block from where the Wall once stood.
Though you wouldn’t know it from walking down the pin-drop-quiet residential street, the neighborhood has become home to several startups including Sound Cloud, which has an office a couple floors down from Ohlala.